Car Lot Wizard gives you the real numbers and a word-for-word script for every moment — from first offer to finance office. One report. One price. Zero guesswork.
Get Your Deal Script — $2954M cars sold last year. Average dealer markup: $3,753.
The dealer has the invoice, the holdback, the floor plan cost, and what every buyer in your zip code paid this month. You have a KBB estimate and a vague sense that you should "negotiate."
Every article gives you the same five tips. None of them tell you what to actually say when the sales manager sits down, when they counter your offer, or when the finance office pushes a $2,400 paint protection plan.
The average dealership visit takes 4 hours. That's by design. They want you exhausted, emotional, and ready to sign just to leave. By hour three, the $3,000 markup feels like a small price for freedom.
You don't need more data. You don't need an AI to negotiate for you.
You need to walk in knowing exactly what the dealer knows — and exactly what to say with it.
Car Lot Wizard pulls the real data on the vehicle you're buying — invoice cost, regional incentives, lot inventory, and what others actually paid — then generates a word-for-word negotiation playbook built for that specific deal.
See what the dealer actually paid. Not MSRP. Not KBB's "fair purchase price." The invoice, plus holdback, minus manufacturer incentives. The number the dealer works from — the one they never show you.
Know how long that car has been sitting there. After 45 days, floor plan interest eats the dealer's margin. A car on the lot for 67 days means a motivated seller. That's your leverage.
Ten scripts for the moments that cost you the most: opening offer, counteroffer, the manager walk, trade-in lowball, financing pressure, add-on defense, the four-square shutdown, and more.
We calculate the price above which you leave. No exceptions. When you know the number, walking away is easy. And the moment you walk away is when the dealer calls back with a real offer.
Make, model, year, zip code. Add a VIN or specific dealer if you have one.
We pull invoice, lot time, incentives, and local transactions. Then generate your custom playbook.
Take your Deal Script to the dealership. Every tactic they run, you'll have the counter.
Every report is generated for your specific vehicle — real numbers, real scripts. No generic advice.
"The scripts are what got me. Not the data — every dealership tip online gives you data. Nobody tells you what to actually say when the sales manager sits down. I used Script 4 word-for-word and they dropped $1,800 in under two minutes."
"I've bought 4 cars over the years and always felt like I got taken. This time I walked in knowing the invoice, knowing the lot time was 52 days, and knowing my walkaway number. I left in 90 minutes with $1,900 off sticker. My wife was stunned."
"The finance office script alone is worth $29. They tried the paint protection, GAP insurance, and the extended warranty all in one pitch. I'd read the script the night before. Said no to all three without blinking. Dealer looked genuinely shocked."
| Car Lot Wizard | TrueCar | KBB / Edmunds | CarEdge | |
|---|---|---|---|---|
| Dealer invoice data | ✓ | ✓ | Estimate | ✓ |
| Lot time intelligence | ✓ | — | — | — |
| Local transaction data | ✓ | ✓ | Limited | ✓ |
| Negotiation scripts | 10 scenarios | — | — | AI does it |
| Walkaway number | ✓ | — | — | — |
| Shares your data with dealers | Never | Yes | Ads | No |
| Price | $29 | Free* | Free* | $40–$999 |
*Free = dealer-funded. You're the product, not the customer.
If your Deal Script doesn't save you more than $29, we'll refund the report. No questions. You're betting $29 against a $3,753 average markup.
Pieces of it, sure. Invoice estimates on Edmunds. Vague ranges on KBB. Generic tips on Reddit. What you can't find: one report that combines your specific vehicle's invoice, lot time, local transactions, AND scripts for exactly what to say in each scenario. That's what the $29 buys.
TrueCar gives you a price range and connects you with "certified dealers." Dealers pay TrueCar for your info. By the time you walk in, they know what you're expecting. We don't share your data with anyone. We work for you.
CarEdge's AI negotiates for you. We prepare you to negotiate for yourself. If you want someone else to handle it, pay $999 for their concierge. If you want to walk in prepared and keep the skill, we're $29.
No-haggle doesn't mean no-markup. It means the markup is baked in and you can't negotiate it out. Our data shows what the "no-haggle" price should actually be, so you can decide if it's fair.
They're not canned lines. They're generated from your specific vehicle data, zip code, and dealer inventory. Your opening offer is calculated from real numbers. The scripts are frameworks with your numbers plugged in.
But do you know the invoice? The holdback? How long it's been on the lot? What the last 12 buyers in your zip paid? Instincts are better when data is better. $29 to confirm you're right — or find out you're leaving money on the table.
I bought my first car at 22. Spent 5 hours at the dealership. Signed a deal that felt wrong before the ink dried.
Later I found out I overpaid by $4,200 — on a $26,000 car.
The worst part wasn't the money. It was the feeling. I'd done "research." I had a KBB printout. I thought I was prepared.
I wasn't. Because knowing the price and knowing what to say are two completely different skills. The dealer had both. I had one.
Car Lot Wizard exists because the car industry built a system to keep buyers in the dark. Not about the price — you can Google that. About the conversation. The tactics. The script.
Every tool out there stops at the data. We start there.
Get the free Dealer Markup Decoder — a guide to every hidden cost, tactic, and markup dealers use, and how to spot them before you sign.
No spam. No dealer lead-gen. Just the guide.
$29. Every number the dealer has. Every word you need to say.
Get Your Deal Script — $29One vehicle report. Instant delivery. Full refund if you don't save more than $29.